DIGITAL CHINA EXECUTIVE PROGRAM 2026
Digital China — neon dragon emblem

Looking for clarity in today’s chaotic digital world?

Helping leaders see what comes next through China’s most advanced digital ecosystems.

A low-threshold executive program combining online briefings, strategic sparring, boardroom workshops and optional China immersion trips — designed to help leadership teams understand China and rethink digital transformation at the same time.

01 / Strategic Mirror

Why Digital China Matters

In today's world, every executive needs to understand digital transformation. And every executive needs to understand China. So why not learn both together?
— Björn Ognibeni

Digital in the West is stuck in familiar patterns: pilots instead of deployment, silos instead of ecosystems, optimization instead of reinvention. For too long, companies have looked almost exclusively to Silicon Valley for answers.

Digital China is a strategic mirror — the only major digital ecosystem not built as a copy of Silicon Valley. For executives, it is a future machine to study: a place to find new patterns, challenge old assumptions and build competitive advantage before competitors know where to look.

02 / Program Logic

How the Program Works

China as a Strategic Mirror

The program uses Digital China as a strategic tool to help leaders see their own digital future with fresh eyes.

From observation to strategic advantage

Western Digital Stagnation

PilotsSilosOptimizationSilicon Valley Playbook

Digital China

The System to Decode

A different digital ecosystem where AI, platforms, commerce, mobility, manufacturing, data, organization and speed connect.

New Strategic Perspective

New PatternsBetter QuestionsCompetitive Advantage
Understand what is behind the trends
See

AI, platforms, commerce, mobility, manufacturing, data and speed.

Decode

How the ecosystem connects tools, models, culture and organization.

Understand

Why Digital China works differently.

Apply

New patterns, better questions and strategic implications for your company.

A China trip shows what China does. This Executive Program helps your leadership team understand why it works as a system — and what it means for your company’s digital future.

03 / Entry PointThe Executive Briefing

First Step: The Digital China Executive Briefing

The regular invite-only Executive Briefings offer a low-threshold way to get an overview of what leadership teams can learn from Digital China. They can also be tailored as private executive sessions for your leadership team — focused on your industry, your strategic questions and your transformation agenda.

60
minutes online
60 minutes onlineInvite-onlyExecutive-focused
Request Invite

Email: executive@ognibeni.de

Every briefing covers three areas
01

China as Future Machine

Understand why China is more than a market, competitor or geopolitical challenge. We show how Digital China can be used as a strategic mirror to rethink your own assumptions about AI, platforms, customer experience, speed, organization and digital transformation.

02

Best Practice Cases

Not just impressive demos or futuristic showcases. The briefing focuses on real business cases from China's most advanced digital ecosystems — where AI, commerce, mobility, manufacturing and customer interaction are already reshaping competition and creating measurable business impact.

03

Lessons for the West

What can Western companies learn — and what should they not copy? We translate Chinese cases into strategic questions, patterns and implications for your company's digital future.

Next Step After the Briefing

A 60-minute briefing can be just the starting point. If it creates value, the next step can be a tailored executive sparring format, a boardroom workshop or a curated China immersion.

04 / ProgressionProgram Formats

From briefing to strategic action.

Start with a focused executive briefing. Then deepen the work through remote sparring, boardroom workshops or a curated China immersion trip once the right strategic questions are clear.

01REMOTE
Remote Sparring3–5 Remote Sessions

Executive Sparring

Clarify the strategic questions.

Strategic sparring for CEOs, board members and senior leaders who want to go deeper on China, AI, digital transformation and competition — connecting Digital China examples to your business reality and sharpening the questions your leadership team should act on next.

02ONSITE
Boardroom AlignmentHalf-day / Full-day · Onsite

Boardroom Workshop

Align the leadership team.

An onsite workshop for leadership teams that need shared understanding and strategic alignment — translating Digital China insights into implications for your strategy, operating model and transformation priorities.

03IN CHINA
China Immersion TripIn China · Curated Executive Format

China Immersion Trip

Experience the system on the ground.

A curated executive trip to experience China's digital business ecosystems on the ground — with preparation, relevant meetings, contextual interpretation and strategic debrief. Not a sightseeing or tech-tour format, but a structured immersion linked to your company's strategic agenda.

05 / ReferencesReferences

What Executives Say.

Selected references from consulting, keynotes, workshops and executive education — showing how Digital China, AI, retail and transformation topics have been translated for leadership audiences.

▍ Featured Video / Reference
▍ Featured

Solidly researched, grounded in practice, interactive, and moderated to the point. Valuable for anyone who wants to understand the future — and help shape it.

Solide recherchiert, praxisnah aufbereitet, interaktiv und auf den Punkt moderiert. Wertvoll für jeden, der die Zukunft verstehen und mitgestalten will.

Thorsten Kühnel
Former Chief Digital Officer, Rheinmetall
Rheinmetall
Accenture Song

Björn corrects our often-wrong picture of China and shows — through digital cases across industries — how China's tomorrow is already working remarkably well today.

Björn rückt unser oft falsches Bild von China zurecht und zeigt anhand digitaler Cases aus verschiedenen Industrien, wie Chinas Morgen heute schon bemerkenswert gut funktioniert.

Martin Gassner
Managing Director, Accenture Song

The moment you realize how little you actually know about China is worth attending alone. Time well spent — leaves a lasting impression and genuinely makes you think.

Allein der Moment, in dem man merkt, wie wenig man eigentlich über China weiß, ist es wert, dabei zu sein. Sehr gut investierte Zeit — nachhaltig beeindruckend und wirklich gedankenöffnend.

Daniel Koennecke
Partner, Deloitte Digital
Deloitte Digital

A top-class expert and speaker on digital transformation — and a genuine China expert who isn't just well-read, but actually knows the reality on the ground.

Ein erstklassiger Experte und Speaker für digitale Transformation — und ein echter China-Kenner, der nicht nur gut belesen ist, sondern die Realität vor Ort versteht.

Matthias Freiherr von Tettau
Managing Partner, DIH
DIH
AlibabaBechtleBoschByteDanceDeloitte DigitalDMEXCOHSBAOTTO GroupPushconUC DavisUni MünsterVolkswagen
06 / InsightsInsights behind the program
▍ The China Mirror · Field Notes

Selected insights behind the program.

Explore the ideas behind the Digital China Executive Program — from China's business ecosystems and AI deployment to platform logic, all-domain commerce, innovation speed and the strategic blind spots of Western digital transformation.

▍ Editorial · DCEP / Field NotesView all insights
07 / AuthorAbout Björn Ognibeni
Practical Visionary
Björn Ognibeni
www.ognibeni.de
Profile · 01

Get a European strategy perspective on Digital China.

Björn is not a China tour guide, not a technology evangelist and not a geopolitical commentator. He acts as a strategic translator between Digital China and Western business reality.

With 20+ years of digital strategy experience, his work focuses on digital transformation, AI, retail, customer dialogue, strategy and business models — bringing a European perspective on Digital China to leadership teams.

He translates Chinese business and technology developments into strategic implications for Western boardrooms — not to create fascination, not to promote copy-paste solutions, but to help executives make better decisions about competition and the future of their business.

20+
Years experience
C-Suite
Audiences
EU / CN
Strategic axis
08 / BeginRequest an invite
▍ Invite-only

Request an Invite.

Tell me who should join and what strategic questions you want to explore. I will get back to you with the right briefing format or next step.

▍ Or send a short note