Björn is not a China tour guide, not a technology evangelist and not a geopolitical commentator. He acts as a strategic translator between Digital China and Western business reality.
With 20+ years of digital strategy experience, his work focuses on digital transformation, AI, retail, customer dialogue, strategy and business models — bringing a European perspective on Digital China to leadership teams.
He translates Chinese business and technology developments into strategic implications for Western boardrooms — not to create fascination, not to promote copy-paste solutions, but to help executives make better decisions about competition and the future of their business.